Our Story

Learn a little about us

We are Aaron, Ryan & Stephen from Cape Town, South Africa, united by our love of Yerba Mate, we aim to share its transformative energy and health benefits with the world.

Our Story

We fell in love—not with each other, but with a centuries-old Argentinian tradition: Yerba Mate.

You might be wondering, what do three South Africans have to do with selling Yerba Mate in London?

Our journey began four years ago in Berlin, where we first encountered Yerba Mate. We were captivated by everything about it—from its unique, smoky flavour to the smooth, long-lasting energy it provided. That lightbulb moment made us realise that this incredible drink was virtually unknown in most of the world.

Fuelled by our newfound passion, we launched our first Yerba Mate brand, Hii, in South Africa 1.5 years ago. Starting with Matè bottles made in our kitchen, we quickly expanded Hii in Cape Town. However, when we moved to the UK, we recognised the need to elevate our game for a more competitive market. This led us to rebrand from Hii to Yerb, refining our branding, improving our formulation, and reimagining our approach to ensure Yerb could stand out in the UK.

Our First Child

We’re excited to introduce Yerb Original, the product of months of dedicated effort and passion. Crafted in the countryside of the UK, we poured our hearts into creating the perfect carbonated Yerba Mate, using only the finest ingredients to achieve the best taste possible. Our journey has been an incredible learning experience, and we’ve designed a can that hopefully stands out from the crowd. We hope you enjoy it as much as we do!

Our Mission

Our mission is to help people overcome procrastination and turn their creative ideas into action. By providing the mental and physical boost of Yerba Mate, we aim to empower you to take control of your goals and focus on what truly matters, even in a world full of distractions.